Star Marketing Ltd

Star Marketing Ltd

Star Marketing Ltd works hands-on with each manufacturer via one of their dedicated Brand Managers. Each Brand Manager serves as a direct line to everything Star Marketing offers. Together, they develop a specific plan, unique to the product, defining target accounts, market entry costs, and promotional plans.

Comprehensive Brand Management

Through your Brand Manager, you will stay up-to-date on brand progress and market performance. Access includes:

• Detailed Sales Reports
• Distribution Reports
• Go-to-Market Strategies
• Forecasting & Business Planning
• Listing Process Procedures
• Trade Spend Management
• Promotional Calendar Development

Whether the brand is established or new to the Canadian market, Star Marketing assists with developing listing strategies, maximizing promotional plans, managing trade investment, providing detailed sales reports, and ensuring each brand is professionally represented for long-term success.

Distribution & Sales

Star Marketing boasts a team of over 20 skilled Retail Sales Specialists working with a network of retail outlets. They ensure products are merchandised correctly, priced accordingly, and restocked timely. Responsibilities include:

• Writing direct to store orders
• Ensuring correct distribution and schematics based on the listing base
• Establishing speed to shelf for all new listings
• Checking date codes and rotating stock to maintain freshness
• Securing secondary displays for promotional activities
• Selling in shippers or display-ready pallets
• Assisting in schematic setup at store level
• Conducting retail audits on pricing
• Couponing or stickering of products
• Reconciling damaged or outdated products with store staff

Warehousing Excellence

The team of experts managing the Star Marketing warehouse uphold the highest industry standards in inventory control management, handling, and shipment of products. The climate-controlled warehouse houses a wide range of dry grocery products under ideal conditions, ensuring exacting care from delivery to retail outlet arrival.

Quality-Driven Services

Collaboration is Star Marketing’s strength. With a full-service, transparent approach, they have been crafting integrity-driven solutions for over 40 years.

Trusted Brands

Star Marketing proudly represents a curated portfolio of brands from Canada and around the world, ensuring the highest level of attention and service to all brands.

Nationwide Reach

Star Marketing works with all classes of trade across Canada, including:

• Major Grocery Chains
• Independent Grocery Stores
• Warehouse Clubs
• Drug Stores
• Mass Merchandisers
• Wholesalers
• Food Service
• Cash & Carry

For a partner committed to professional representation and long-term success in the Canadian market, choose Star Marketing Ltd.